Why explainersRetainers

A fixed commitment.
A consistent standard.

Short, branded explainers. One considered programme for your business.

USD / month
01 — SELECT$989

One 45–50s branded explainer a month. Vertical and square exports. Licensed music.

02 — EDITORIAL$2,389

Two explainers, four designed posts, a content calendar, two channels.

03 — SIGNATURE$4,689

An explainer every week, bespoke motion and sound, a dedicated creative lead.

Who each plan is for.

Choosing a plan
SELECT

Practices starting out: one clear explainer a month, ready for vertical and square feeds.

EDITORIAL

Practices that want a steady presence: explainers plus designed posts, planned on a content calendar across two channels.

SIGNATURE

Practices publishing every week: an explainer each week, eight posts a month and a dedicated creative lead.

A retainer, not a one-off shoot.Here is the difference.

Retainer vs one-off
ONE-OFF PRODUCTION
  • Quoted per project, price unknown until scoped
  • Usually needs a filming day on site
  • One video, then the feed goes quiet
SILVERLATCH RETAINER
  • Fixed monthly fee, published up front
  • No filming: built from your approved material
  • A consistent explainer every month, in your practice's look

Questions, answered.

FAQ
What does a Silverlatch retainer include?

Every plan includes branded 45–50 second explainer videos each month. Select includes one explainer; Editorial adds a second explainer, four designed posts and a content calendar across two channels; Signature includes an explainer every week, eight posts a month and a dedicated creative lead.

How long is each explainer?

Each explainer runs 45–50 seconds and answers one question, delivered in vertical and square formats.

Do we need to film anything?

No. Explainers are built from your approved material, so no filming or chair time is lost. You review every claim before anything goes live.

Is payment taken to start?

No payment is taken to start. Scope is confirmed before payment.

You’ve earned your reputation. Let’s explain it.

A 45–50 second branded explainer, shaped around your business. No payment is taken to start. Scope is confirmed before payment.